b'Our work has revealed important and, perhaps, under-appreciated realities about the regions varying access to the1 in 5 adults report fruits and vegetables that can make a difference in the rates ofthat they do not eat diet-related illnesses. any fruits or vegetables daily. Too many Finger Lakes residentsincluding childrenstruggle with uncertain access to enough healthy foods to support an active and healthy lifestyle. Only one in seven adults in our region eat the recommended daily amount of fruits, and only one in ten eat the recommended amount of vegetables. One in five adults report that they do not eat any fruits or vegetables daily. The most commonWhile over half of respondents report that eating healthy isbarriers to putting fruit very important to them, there are racial and ethnic disparitiesand vegetables on the in self-reported diet quality.table are cost and theThe most common barriers to putting fruit and vegetables ontime it takes to shop the table are cost and the time it takes to shop for and preparefor and prepare such such foods. Having a place to shop and transportationthe issues addressed by existing food retail optionsconsistentlyfoods.fell at the bottom of the barriers list. People diagnosed with obesity, diabetes, hypertension or high cholesterol readily identify diet and exercise as the best options to managing their conditions better, but they also need access to health and nutrition education to help them make changes. Among farmers and food service directors, there is a highIts incumbent upon level of interest in increasing local produce options in school meals, but they need help making connections as well asthe systemthe contending with the logistical and financial hurdles involved. community, the programs, and the This exploration has shown us that effectively reducing the rates of diet-related illness in the Finger Lakes by increasinggovernment agenciesaccess to fruits and vegetables will require solutions thatto make it convenient balance personal priorities with systemic convenience. In order to promote healthy choices about what consumers and theirfor consumers to follow families eat on a regular basis, its incumbent upon the systemthrough on the choicesthe community, the programs, the government agenciesto make it convenient for consumers to follow through on thewere asking them to choices were asking them to make. make.3'